Snapchat's New Highlight Function Mirror's TikTok and Pays Some Creators

Snapchat's New Highlight Function Mirror's TikTok and Pays Some Creators

Three iphones showing Snapchat's new Spotlight service.

TikTok gained notoriety by its fast and straightforward vertical movies designed to go viral. Now Snap, which owns Snapchat, desires in on the viral vertical online game, and it’s new Highlight function copies the essential idea of TikTok. However, it would truly pay you in case your video goes viral.

Snap is aware of that merely copying one other social networks’ function isn’t sufficient to make customers truly care about it. All you must do is take a look at Facebook, Twitter, and others’ makes an attempt to repeat options to know that primary lesson.

To encourage Snapchat customers to create Highlight movies, the corporate will put up a $1 million pool every single day by the top of the 12 months. The preferred video creators every day will cut up the pot.
You don’t want quite a lot of followers to win the cash both. Snapchat will declare winners solely primarily based on the variety of video views, not followers. And also you don’t want a public account both, in contrast to TikTok. You may keep personal and share movies with the general public.

Concentration is going to get a devoted tab within the Snapchat app, beginning in 11 nations, together with the USA and Germany. Movies you publish can go to the common Snapchat feed or to the corporate’s “Our Story.” In case you share a video from a non-public account, it would exit with attribution.

Snapchat says Highlight is reside beginning right this moment on iOS and Android.

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