Kickstarter vs Indiegogo: What's the Distinction?

Kickstarter vs Indiegogo: What's the Distinction?

Hundred dollar bills in a glass jar on wooden background
Julia Sudnitskaya/

Odds are, you’ve heard about crowdfunding and even donated to a crowdfunded marketing campaign on websites like Kickstarter and Indiegogo. The 2 websites are extraordinarily well-liked crowdfunding platforms, particularly for serving to artistic initiatives increase cash. We investigated every website to see what makes them tick and to study what the professionals and cons are for marketing campaign backers and challenge creators alike.

Crowdfunding websites are an effective way to find new know-how and inventive initiatives, and it’s enjoyable to become involved with one and assist it succeed financially. Some initiatives had been even in a position to exceed their unique funding objectives. In 2015, Pebble Technology requested for $500,000 for its Pebble Time smartwatch and netted $20,338,986. In 2019, Critical Role had a aim of $750,000 for creating an animated series and raised $11,385,449.

It’s necessary to notice that whereas many crowdfunding campaigns succeed, it’s by no means a assure. Relying on which website you select, failure has repercussions for backers and creators alike. In the event you fund a marketing campaign that’s unsuccessful, you received’t get the product or reward perks and also you would possibly lose your cash. For creators, your challenge received’t be funded, and also you’ll nonetheless be accountable for paying charges and fulfilling different phrases you agreed to.

There are different potential pitfalls backers ought to pay attention to as effectively. Campaigns are sometimes overpromised or face important delays, whereas others get canceled altogether or by no means ship the ultimate product even after assembly funding objectives. Bear in mind that crowdfunding initiatives are all the time a raffle, and that it is likely to be price making some additional effort in your half to analysis and vet the creator (and their popularity) earlier than making a pledge.

So, when you’re seeking to launch your individual marketing campaign on Kickstarter or Indiegogo, or when you’re questioning what the dangers are of backing a challenge on one in every of these platforms, check out our findings beneath and learn.


Kickstarter homepage through a magnifying glass.
Gil C/

Kickstarter is likely one of the most—if not probably the most—well-liked crowdfunding web sites ever. It’s aimed solely at artistic initiatives throughout classes like Video games, Comics, Design, Images, Theater, Artwork, Publishing and others. You may entry the app on-line or on its iOS and Android apps, nevertheless it’s solely accessible in the USA, Canada, and the UK.

Of the 2 platforms, Kickstarter initiatives have stricter guidelines and are restricted to fastened funding. Which means that backers will solely be charged if a marketing campaign is profitable, and creators will solely obtain cash if their marketing campaign reaches its aim earlier than its allotted deadline. Different websites, like Indiegogo, additionally supply a versatile funding choice to creators, which implies that they’ll obtain any cash donated to their marketing campaign whether or not or not it’s profitable.

Kickstarter’s all-or-nothing funding affords extra peace of thoughts to cautious backers and provides them the choice to cancel their pledge earlier than a challenge’s deadline ought to they alter their minds. One other perk for backers is Kickstarter’s strong reward tiers. These enable creators to supply tons of donation tiers that may reward backers regardless of how a lot they donate.

The platform has a 5% price along with cost processing costs, which vary from 3% + $0.20 per transaction. There may be additionally a 14-day ready interval for withdrawing cash if a aim is met on time. Marketing campaign objectives vary anyplace from one to 60 days, and Kickstarter doesn’t enable a aim to be modified as soon as it’s gone dwell. Nonetheless, if a aim is reached earlier than its deadline, creators can add incentives to incentivize reaching larger milestones.

Though creators get to set their very own aim and deadline, a marketing campaign should first be accepted by Kickstarter earlier than it’s allowed to go dwell. As soon as it’s, although, creators can monitor its statistics and settings from the backend due to Kickstarter’s useful instruments, just like the creator dashboard, backer stories, and Google Analytics.


Indiegogo homepage logo visible on display screen

Indiegogo is much much less area of interest than Kickstarter is and is best for a number of kinds of initiatives. You’ll see initiatives on this platform embody artistic works—like TV reveals, music, and podcasts—in addition to tech and innovation initiatives—like digital camera gear and smartphones. It’s a a lot better platform for {hardware} and know-how than Kickstarter, and it supplies glorious assist for artistic initiatives on the similar time.

In contrast to Kickstarter, Indiegogo affords two funding choices to creators: fastened funding and versatile funding. As we talked about above, fastened funding is an all-or-nothing methodology that received’t fund creators till their challenge’s aim is met. Any donations made to a challenge that doesn’t meet its aim on time might be refunded to backers inside 5-7 days. Alternatively, versatile funding permits creators to maintain all donated funds even when the challenge by no means reaches its aim.

So, this technically makes Indiegogo extra of a monetary danger for backers (however possible extra interesting to marketing campaign creators). You’re charged immediately while you make a donation, and relying on the challenge you again, you might by no means get your a reimbursement if it fails. In the event you’re solely donating $5-10 this isn’t an enormous disadvantage, nevertheless it’s one thing to bear in mind if you wish to make a big donation on the platform.

Indiegogo costs a price of 5% for profitable campaigns, which is on prime of its per-transaction 3% + $0.30 cost processing price. In the event you ran your marketing campaign on a unique website first, your platform price might be elevated to eight%. And in case your marketing campaign fails to fulfill its aim, the price will increase to 9%. Indiegogo has a 15-day ready interval for receiving your funds, as effectively.

Campaigns right here can run for a max of 60 days, however there’s a one-time extension possibility you may make the most of if wanted. There is no such thing as a possibility for shortening your marketing campaign’s deadline, nonetheless, and in contrast to Kickstarter, your marketing campaign doesn’t have to be accepted first to ensure that it to launch.

Indiegogo affords tons of useful instruments for its marketing campaign creators. Out of your prelaunch section all the best way out to product distribution, Indiegogo’s sources may also help join you with all the instruments and sources you’ll must get your marketing campaign up and working. The sources may even offer you a greater shot at being profitable when you aren’t already accustomed to such a factor. Indiegogo additionally has strong integration with social media platforms for simpler marketing campaign promotion.

Hopefully, this helped you study just a little extra about what Kickstarter and Indiegogo supply to backers and creators, and the way their funding insurance policies work. Kickstarter is best for artistic initiatives and has stricter guidelines for each campaigns and funding, whereas Indiegogo works for each tech and inventive campaigns, and has extra funding choices and fewer strict guidelines general.

Source link