After holding out for months, AT&T and Warner Bros. headline-grabbing streaming enterprise HBO Max is lastly coming to Roku. Oh, and it’s on the PlayStation 5, too, however who cares about that, it’s coming to Roku tomorrow, December 17th. Roku made the announcement in a press launch this afternoon.
It’s a giant deal: the service launched in Might without support for Amazon’s Fire TV and Roku, the 2 hottest (and least costly!) sensible TV platforms round. There was quite a lot of hypothesis as to why, and the speculative reply was and nonetheless is “cash.” Nevertheless a lot cash modified palms, HBO Max landed on Fireplace TV streaming units and Fireplace-powered sensible TVs in November, precisely one month earlier than the Roku launch.
HBO Max seems to be WB’s all-in transfer to beat streaming, with an enormous library of content material from the movie and TV producer, together with many years of premium exhibits from HBO. The largest bombshell dropped final week: all of WB’s 2021 deliberate film releases shall be hitting HBO Max on the same day as theaters, at no extra cost. That features Surprise Girl 1984 (which releases Christmas Day), Godzilla vs. Kong, Dune, Matrix 4, and lots of different blockbusters.
With protection on roughly each main sensible TV platform, HBO Max is well-positioned to tackle the juggernauts of the TV and film business, outdated and new: Disney and Netflix.