Gmail is Getting a New Brand As Google Workspace Debuts

Gmail is Getting a New Brand As Google Workspace Debuts

New Gmail logo

Google immediately announced Google Workspace which is mainly a rebrand of G Suite with the addition of some new options and built-in consumer expertise. As part of the revamp, Google may also roll out new icons for its key providers together with Gmail, Calendar, Drive, Docs, Sheets, and Meet.

For now, Google is rolling out an “built-in expertise” which can see core “communication and collaboration—like chat, electronic mail, voice and video calling, and content material administration and collaboration” instruments being accessible in a single place. The built-in expertise will permit customers to work on a doc on Google Docs whereas being on a video name on Meet, initiating a video name proper from inside Google Docs, having the ability to share a doc in Chat and work on it in real-time with out having to open the full-fledged app, and extra. This new expertise can be accessible to paying prospects first, with customers getting it within the coming months.

As part of the redesign, the group at Google even considered ditching the ‘M’ totally from the emblem earlier than altering its thoughts. The ultimate result’s one thing that’s totally different and but recognizable.


Cyphers’s group relied on common consumer testing and suggestions to information their selections. They toyed with dropping the trademark Gmail “M” at one level and even thought of shifting away from the normal Gmail purple however discovered individuals reacted negatively to each of these adjustments. To their shock, although, they found the emblem’s long-standing envelope ingredient wasn’t as vital to the design as they’d anticipated.

The iconography can also be getting up to date throughout all of Google’s apps and providers as part of the Workspace launch. There are much more adjustments and enhancements in Google Workspace and you’ll read all about it here.

[Via FastCompany]

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