Hollywood’s typical summer time blockbuster run has been devastated by the COVID pandemic, with studios holding on to billion-dollar releases for concern of low ticket gross sales and theaters hit laborious by well being edicts. Warner Bros. is uninterested in ready: Surprise Lady 1984, the sequel beforehand scheduled for launch in June, will now come out Christmas day…each in theaters and on HBO Max.
In its announcement, Warner Bros. stated the film may have no additional cost on HBO Max on December twenty fifth, which is finally owned by dad or mum firm AT&T. That’s a stark distinction to an analogous transfer by Disney, which launched the reside motion Mulan on Disney+ with an extra one-time charge of $30. Disney can be releasing Pixar’s latest animated movie, Soul, on Disney+ (no charge) on Christmas. But it surely has pushed again its personal female-led superhero blockbuster Black Widow to a potential 2021 launch.
The unique Surprise Lady is among the many best-received of DC’s present superhero film crop. Releasing the highly-anticipated sequel, during which Diana explores Eighties America and faces off towards iconic comedian villain Cheetah, is bound to drive fairly a couple of new HBO Max subscriptions.
Releasing a brand new film each in theaters and on a streaming platform wasn’t unprecedented even earlier than the pandemic. However doing so for such a high-profile launch is, and it might additional shake up the struggling theater trade. Earlier this 12 months, AMC theaters dropped all motion pictures from Common Studios after an government commented on the success of Trolls: World Tour as a streaming release. The theater chain ultimately relented, however it’s clear that the brand new actuality of the pandemic is inflicting the enterprise of films to shift even sooner than it already was.