Apple acquired Scout FM earlier this yr in a bid to enhance its podcasting companies. The transfer comes as Spotify, certainly one of Apple’s key rivals within the streaming area, has been focusing closely on bettering its podcasting expertise.
Whereas there are a variety of podcasting apps on the App Retailer, the important thing function of Scout FM is that it makes listening to podcasts an expertise that’s just like tuning right into a radio station. The service would curate all podcasts as per style, person listening habits, and AI, after which create a podcast station in order that customers can tune into them. It is a totally different method from nearly each different podcasting app on the market that solely presents customers with an inventory of podcast based mostly on style other than highlighting the trending podcasts.
Bloomberg notes that Scout FM was standard amongst iPhone customers and likewise featured CarPlay integration together with Alexa assist. Apple confirmed the acquisition to Bloomberg, although it didn’t present another particulars on the acquisition.
Apple can be engaged on unique podcasts that can focus on its Apple TV+ content material and additionally it is seeking to purchase unique podcast packages.
The podcast area has been heating up, with Spotify main the cost. Apple has additionally been making regular enhancements to its Podcasts app with each new iOS launch to ship a superior expertise to its customers.